Social Signals at Page Level are Important for Rankings

Social signals on page level are improtant as a valid Search Ranking Factor.

So, for ranking higher in Search Engines, focus on social signals i.e. plus ones, likes, shares, tweets, pins etc.

Google Should Update its Search Algorithm Annually

Hi my dear Search Marketing friends, in this post I've nothing to say, but have to request Google to stop rolling out Panda and Penguine search algorithm updates whenever they feel like, and I need you to raise voice with me if you also feel it irritating to see breaking news every week. We all know that Google is trying hard to present quality sites to the users. We (Search Marketing Professionals) are also working hard, day and night to optimize our websites, with quality content and trustworthy authorship. We just want to request you +matt  to keep it a little organized. You can decide on rolling out Search algorithm updates in December every year, or may be in January of each year. This will help us in defining a better online strategy to execute. If not on annual basis, then please don't do sudden changes and kindly give us a time period of at least 6 months between each algorithm update.

There should be algorithm change spike only once every year, so that we can follow the guidelines and contribute with valuable information and solutions. I hope, you (Google) will not mind, if we together bring quality content for the users. +MattCutts

Bookmarks & Social Bookmarking - SEO Services

Bookmarks can play important role in search relevancy of your website.

On Page Optimization - SEO Services

On Page Optimization

On-Page Optimization

Link Building Strategy

Link Building | SEO Services

Keywords

Online Marketing Services - What Can I Do for You?

Hi! Bonjour! السلام عليكم

I am an online marketing professional, specialized in search marketing, ppc and social media marketing. Certified in web and graphic designing, currently working on SEO of PakWheels.com which is Pakistan's #1 portal for cars and bikes.

I offer search marketing consultancy to all those who need help in search engine optimization of their website. Do you have one? Let me know if you have any questions regarding On site or Off site optimization. I am planning to launch my services website 'seOptus.com' soon.

Search Engine Optimization (SEO) Services

What's different about my services?

I've got almost 5 years experience in search, ppc and social media marketing, and during these years I've evolved myself into a long sighted search strategist. I can help you in identifying the traffic potential for a given set of costs. I always focus on practices that work, and I do it with analytics by focusing on search verticals and content that receives the most traffic to a website. Carefully thought content strategy for a website that is accessible to search engines and technically optimized is the key. Your website's information architecture is very important for SEO success.

I can plan a SEO focused content strategy after understanding the strengths of your website's information architecture for growth of relevant traffic to your website in less than 1 year.

You can let me work hard for your website to make it crawlable, scalable and reputed online. If you want someone to dedicatedly dig down the opportunities of online growth, I can help you win.

Let's add astonishing value to your business with confidence! 

Only Transparent Online Marketing Services, no cheap tactics.

Make your mind and let me know at anyone of the following platforms:

Linkedin
Google+
Twitter @twitahir
Skype: tahir.iqbal.seo

Search Engine Optimization (SEO) Expertise

The field of Inbound Marketing also known as Search Marketing, Search Engine Optimization, Social Media Marketing has become complex as compared to previous years. Google and other search engines are trying hard to offer value added services to users, and for achieving this, the algorithms are updated on regular basis. Many of the search engine optimization techniques are obsolete now. Manipulative link building practices are severly penalized by the search giant 'Google'. SEO Expert can optimize any kind of website such as Automotive Website, Online Fashion Magazine, Blog, E-Commerce Website etc.

Finding a professional expert of Search Engine optimization is itself a challenging task, as there are thousands of so called SEO experts who claim to get you no.1 rankings by manipulative linking techniques such as link  wheels, links from link farms, gateway pages, and other Black Hat tricks etc. which are all highly unliked & penalized by the leading Search Engines.

Search Engine Optimization - SEO Expert

A successful Search Engine performance requires, a long term Search Marketing strategy that should be backed by Marketing Strategy and the Business Strategy. The websites should be accessible to crawlers as well as value adding to the users. For this there are some best practices and guidelines provided by Search Engines to perform better in SERP with an aim of providing useful information, services and solutions to the end users. Please keep in mind that the Organic Search is different from Paid Search i.e. SEM/PPC which is paid advertising on Search Engines.

The Search Engine Optimization (SEO) Development

The process of Search Engine Optimization can be divided into following steps:

Keyword Research

Selection of appropriate keywords and phrases is the most important step towards a successful search engine performance. Research for the most relevant keywords of your industry to add value for users.

Exclusive (Original) Content

Original content is something exclusively written with original images taken for explanation. The other media; Video, Infographics, Graphs, and Charts should support the words to present a useful piece of information on a particular subject for users.

Optimized Blog

The blog is a source of updates, news and announcements for any website. This serves as a platform of fresh content for users. The blog posts can be helpful in guiding users about specific pages on a website.

On Page Optimization

There are some best practices for On page optimization such as Title, meta description, Heading tags, Placement of keywords in URL, Image Alt attribute, important keywords with <strong> tag, interlinking to relevant topics etc.

Off Page Optimization

Off page optimization means outreach to other relevant websites for a relationship, Social Media marketing on Facebook, Twitter, Google+, Pinterest and many others. Inclusion of your website in credible listings, yellow pages, classifieds etc. Guest blogging is a good practice getting popular for Off page optimization of websites.

Vertical Search Engine Optimization (SEO)

Vertical optimization includes image optimization (image name, image alt, image title, caption, size etc.), videos optimization (Youtube, Vimeo etc.), and local optimization on Google places, local Yahoo, Bing places etc.

Technical Search Engine Optimization (SEO)

Tehcnical SEO includes tasks like removing duplications, robots.txt, .htaccess for guiding crawlers about indexing and following of links, sitemap.xml, authorship tags, 301 redirects, 404/410 redirects, schema.org, website migrations, AJAX SEO, Conversion Rate Optimization and Google webmaster issues.

Now these SEO tasks get advanced and complex as the size of websites increase. An ecommerce site can be complex to optimize for its products and advanced at technical end. 

Other important tasks that are responsibility of a professional SEO Expert include:

• Tracking, Measuring and Reporting on SEO
• SEO Expert should be Analytics Expert too
• SEO Expert should know QA for testing SEO enhancements
• SEO Expert should be expert in Internet Research methods, search operators and Website KPI reporting
• SEO Expert should be up to date about keyword trends, algorithm updates, and ranking factors
• Knowledge of Marketing, Demographics, Marketing Mangement, Product Management, Brand Management empowers every SEO Expert
• SEO Expert should be expert of HTML, CSS and have know-how of Web Designing

Moreover SEO Experts should have business skills such as Presentation, Business Development, Microsoft Excel etc.

If your SEO Expert has these capabilities, then you are on the right track. 

Certificate of Graphics & Web Designing from EVS

My certificate of Graphics & Web Designing course from EVS. Website design plays an important role in SEO.

SEO Checklist for 2013 - 20 Practical Search Engine Optimization Tips

There were major shifts in Search Marketing industry in 2012.

Author-rank is something that was taken as a step for wiping out the spammers and bring in original content from the known authors. So, don't get yourself killed by low quality link building and shallow content tricks for ranking higher in SERPs. Hire a SEO Specialist who can perform following checklist of 20 best SEO things to do 2013 for your website:

1. Keep variety in anchor text links
2. Diversify your risks by variety of links
3. Go beyond Google, Bing and Yahoo! Capture variety of traffic sources, Google+, Pinterest, Facebook, Storify, Twitter and more
4. Apply Authorship markup to your website
5. Create your Blogger account and start posting original content
6. Design creative info graphics for your business
7. Apply Marketing Principles for 2013 SEO
8. Bring variety in your opinion
9. Start PPC campaign for tough keywords to wish Happy New Year 2013 to Google!
10. Expect more updates in search algorithms
11. Strengthen your business with Mobile! make mobile friendly website
12. Conduct keyword research and list down potential keywords for 2013 based on trends!
13. Think like an enterprise, think of Online Brand, provide unique content that is link worthy for users
14. Create interesting posts to get viral on Social platforms
15. Structure your activity, integrate your social media, make link earning strategy
16. Make an account on Yelp
17. Make an account on Pinterest
18. Start Google+ page and community
19. Go local (Google Places), local schema, geotag, and enable Facebook open graph
20. Don't scrap others data! Don't copy paste content, Be yourself, do original!

GOOD LUCK!