Showing posts with label seo specialist. Show all posts
Showing posts with label seo specialist. Show all posts

Friday, June 28, 2013

You want your website pages ranking on Google's 1st page. Right?

Well, first of all let me tell you that I am happy because Linkedin has fixed my clipart icon issue for sharing images & files, and I am happier to work at Visionet Systems where my job is to look after internet marketing activities for EdgeAX which is a Microsoft Dyanmics AX 2012 R2 suite for Apparel & Retails industries.

Now as we all are planning for summer vacations, so before that why not get to know about the most important factors for ranking in search engines. Believe me, I'll not confuse you with long details, just going to list down things in simple bullets, so that everybody can understand. Here we go!

It's simple and fun!
IT'S SIMPLE! IF YOU WANT TO RANK 1ST, FALL IN LOVE WITH WEBPAGES RANKING HIGHER! ADAPT WHAT THEY DO AND DO IT BETTER!

Take these 10 steps to rank higher in Google

  1. Create Google+ community for your industry and talk to relevant people there.
  2. Publish fresh, interesting and useful posts on hourly/daily or atleast weekly basis.
  3. Share your latest posts on Facebook Page and run News Feed ads to increase reach.
  4. Your content should be like Wao, this is cool, I should share it with my friends.
  5. Use engaging media (photos, videos, documents) in your posts to get social engagement (comments, likes, +1s, retweets, pins, diggs, and love.
  6. Focus on creating best web pages on the topic, stop begging for cheap links.
  7. Drive people to comment on your post and stick to the topic (in our language keywords ;) to get their opinions, solve their problems, get their love.
  8. Share your feelings in a simple and funny way. People on internet love to LOL and troll.
  9. Use topic (keywords) consistently across title, meta description, URL, H1, H2, body text, image name, alt tags, and let people comment on the same topic (keywords).
  10. Plan video productions, weekly fun stories in images, infographics, and provide useful information in easy way!
Enough for now, have a great weekend!

higher ranks in google


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Monday, February 11, 2013

Online Marketing Services - What Can I Do for You?

Hi! Bonjour! السلام عليكم

I am an online marketing professional, specialized in search marketing, ppc and social media marketing. Certified in web and graphic designing, currently working on SEO of PakWheels.com which is Pakistan's #1 portal for cars and bikes.

I offer search marketing consultancy to all those who need help in search engine optimization of their website. Do you have one? Let me know if you have any questions regarding On site or Off site optimization. I am planning to launch my services website 'seOptus.com' soon.

Search Marketing Services
Search Engine Optimization (SEO) Services
What's different about my services?

I've got almost 5 years experience in search, ppc and social media marketing, and during these years I've evolved myself into a long sighted search strategist. I can help you in identifying the traffic potential for a given set of costs. I always focus on practices that work, and I do it with analytics by focusing on search verticals and content that receives the most traffic to a website. Carefully thought content strategy for a website that is accessible to search engines and technically optimized is the key. Your website's information architecture is very important for SEO success.

I can plan a SEO focused content strategy after understanding the strengths of your website's information architecture for growth of relevant traffic to your website in less than 1 year.

You can let me work hard for your website to make it crawlable, scalable and reputed online. If you want someone to dedicatedly dig down the opportunities of online growth, I can help you win.
Let's add astonishing value to your business with confidence! 

Only Transparent Online Marketing Services, no cheap tactics.

Make your mind and let me know at anyone of the following platforms:
Linkedin
Google+
Twitter @twitahir
Skype: tahir.iqbal.seo

Thursday, January 24, 2013

Search Engine Optimization (SEO) Expertise

The field of Inbound Marketing also known as Search Marketing, Search Engine Optimization, Social Media Marketing has become complex as compared to previous years. Google and other search engines are trying hard to offer value added services to users, and for achieving this, the algorithms are updated on regular basis. Many of the search engine optimization techniques are obsolete now. Manipulative link building practices are severly penalized by the search giant 'Google'. SEO Expert can optimize any kind of website such as Automotive Website, Online Fashion Magazine, Blog, E-Commerce Website etc.

Finding a professional expert of Search Engine optimization is itself a challenging task, as there are thousands of so called SEO experts who claim to get you no.1 rankings by manipulative linking techniques such as link  wheels, links from link farms, gateway pages, and other Black Hat tricks etc. which are all highly unliked & penalized by the leading Search Engines.

Search Engine Optimization Expert
Search Engine Optimization - SEO Expert

A successful Search Engine performance requires, a long term Search Marketing strategy that should be backed by Marketing Strategy and the Business Strategy. The websites should be accessible to crawlers as well as value adding to the users. For this there are some best practices and guidelines provided by Search Engines to perform better in SERP with an aim of providing useful information, services and solutions to the end users. Please keep in mind that the Organic Search is different from Paid Search i.e. SEM/PPC which is paid advertising on Search Engines.

The Search Engine Optimization (SEO) Development

The process of Search Engine Optimization can be divided into following steps:

Keyword Research

Selection of appropriate keywords and phrases is the most important step towards a successful search engine performance. Research for the most relevant keywords of your industry to add value for users.

Exclusive (Original) Content

Original content is something exclusively written with original images taken for explanation. The other media; Video, Infographics, Graphs, and Charts should support the words to present a useful piece of information on a particular subject for users.

Optimized Blog

The blog is a source of updates, news and announcements for any website. This serves as a platform of fresh content for users. The blog posts can be helpful in guiding users about specific pages on a website.

On Page Optimization

There are some best practices for On page optimization such as Title, meta description, Heading tags, Placement of keywords in URL, Image Alt attribute, important keywords with <strong> tag, interlinking to relevant topics etc.

Off Page Optimization

Off page optimization means outreach to other relevant websites for a relationship, Social Media marketing on Facebook, Twitter, Google+, Pinterest and many others. Inclusion of your website in credible listings, yellow pages, classifieds etc. Guest blogging is a good practice getting popular for Off page optimization of websites.

Vertical Search Engine Optimization (SEO)

Vertical optimization includes image optimization (image name, image alt, image title, caption, size etc.), videos optimization (Youtube, Vimeo etc.), and local optimization on Google places, local Yahoo, Bing places etc.

Technical Search Engine Optimization (SEO)

Tehcnical SEO includes tasks like removing duplications, robots.txt, .htaccess for guiding crawlers about indexing and following of links, sitemap.xml, authorship tags, 301 redirects, 404/410 redirects, schema.org, website migrations, AJAX SEO, Conversion Rate Optimization and Google webmaster issues.

Now these SEO tasks get advanced and complex as the size of websites increase. An ecommerce site can be complex to optimize for its products and advanced at technical end. 

Other important tasks that are responsibility of a professional SEO Expert include:
  • Tracking, Measuring and Reporting on SEO
  • SEO Expert should be Analytics Expert too
  • SEO Expert should know QA for testing SEO enhancements
  • SEO Expert should be expert in Internet Research methods, search operators and Website KPI reporting
  • SEO Expert should be up to date about keyword trends, algorithm updates, and ranking factors
  • Knowledge of Marketing, Demographics, Marketing Mangement, Product Management, Brand Management empowers every SEO Expert
  • SEO Expert should be expert of HTML, CSS and have know-how of Web Designing
Moreover SEO Experts should have business skills such as Presentation, Business Development, Microsoft Excel etc.

If your SEO Expert has these capabilities, then you are on the right track.